Get Marketing Tips that Drive Online Visitors to Your Website

Wondering how to increase traffic to your website? If you’re looking to raise the number of visitors your website and pages pull in per day, then look no further than these seven easy marketing tips.

How to Drive Organic Website Traffic to Your Website

1. Do Your Keyword and SEO Research

Set the foundation for high-volume traffic. You need better SEO (search engine optimization) to escalate the organic traffic to your website. The ability for you to reach an audience online is reflected in how well you perform in a search query. Are your customers able to see your company’s name near the top of the SERP (search engine results pages)? Is it readily available, or does it stand out from the crowd?

One of the most effective means to increase organic website traffic is to rise to the top of the search engine ranks. Yet this is also the most difficult to master due to the various algorithms and design standards of the wider online community today. Research and keyword analysis help you diagnose the issue with suggested keywords that successfully perform at bringing leads to your pages.

Two tools that can help improve your keywords are Google Trends and Google’s Keyword Tool. They can not only help you find out the most relevant words and phrases to your products and services but also let you know trends via topics or specific terms. Utilizing these tools is an excellent way to increase website visitors for free.

How is your metadata game? Having good metadata with high-performing keywords at least on your main product pages and the most active pages on your site, as well as new blog posts, can increase your SERP rankings. It’s always important to remember one of the most elemental ways of selling products and services — new customers must be able to find you.

use google trends to do keyword research and increase organic website traffic

WOW them from the very first click:

2. Execute an Effective (yet Elegant) Web Design

Your web design can make or break your entire efforts. That’s because it’s the base of your online operations. A 24/7 salesperson and branding specialist, your website should be the best it can be not only to keep your doors open but also to propel your profits. And people will seriously leave your site in under 8 seconds if they don’t like what they see.

Reasons they could quickly leave your site:

The front page didn’t load in time
They were confused about what you do
Something they saw was off-putting
The navigation was frustrating
The pushy features were hassling

Avoid angering your leads by impressing them with user-friendly web design. You need a comfortable place for people to hang out, explore, and take action. A digital marketing agency is an excellent resource for building a new, robust website — or updating an old, slow, boring one that makes people flee quickly.

Some of the things you really need are:

An online profit center that adapts to any device
A user-friendly design that is easy to navigate and purchase products
Customer loyalty to keep them coming back for more
A dynamic brand experience to get to know the real you

It’s all about presence. You either have it — or you don’t.

Connect and impress on Facebook, Twitter, Instagram, YouTube, and more:

3. Grow an Online Community on Social Media

Now that you’ve set the foundation for a solid base of operations, it’s time to get social. This is an essential component of any comprehensive digital marketing strategy — and a smart way to increase traffic to your website.

Tell others about your new website, products, and/or services by setting up profiles on social networking websites. Do your research first, though. Each social media platform is different in that the demographics and sharing styles vary. It’s important to know your target audience well when developing and implementing your social media strategy. No use in throwing darts if the dartboard isn’t even in the room. Social media is a chance to blast the latest promotions, online offers, and news about your company. Engaging your community with interactive content allows you to increase website traffic daily.

An essential part of increasing your impact on social media accounts is to find and support the best promoters of your channels – influencers. These will be people that your target audience trusts and interacts with on a regular basis. Share their posts (if they are relevant to your brand messaging) and encourage them to share yours. But don’t be too aggressive. If you support and strengthen that online relationship appropriately, they will want to repost, comment, like, and tweet often. This is often a very effective way to increase website traffic free.

Sometimes adding a keyword into a hashtag, longer phrase, or question your customers most frequently ask is used for SEO purposes. Questions are a popular way to get people to interact with a company/brand. The internet is filled with users wanting to express their opinions on just about anything. Businesses can also research and observe the competition to find out what works by borrowing topics and keywords on popular pages.

Another effective way to grow your online community on social media and stimulate organic traffic is to have contests. People enjoy being challenged and love the competition. From themed, relevant, photo contests on Instagram (ex: the silliest way to use your product) to hashtag creativity contests on Twitter (ex: funniest hashtag related to your product), contests can be a fun and engaging way to connect with and grow your audience and increase website traffic for free (or cheap).

All you would need to do is offer a prize of a hot new product, gift card, or a similar prize. You can also create themed contests around seasons, holidays, or trending topics. Google Trends can be utilized to great advantage in SEO and in developing and growing your online community on social media.

growing a social media following helps increase organic traffic

Photo courtesy of Uscreen.tv

Excite and propel people to take action with “The Right Stuff”:

4. Inspire Your Audience with Quality Content

Content is everything to online users these days. Your online customers turn to the internet to conduct research and keep things free. They don’t want to pay a thing but know the information they need must exist somewhere online. When they do find exactly what they’re looking for, information that is targeted to a particular pain point and composed well, it’s more likely they’ll share it with others who need it, too. This added value can be invaluable to increasing organic traffic.

In this way, the usefulness, shareability, and overall goal of a piece of content (whether it be written, video, graphic, or audio) distinguishes its reception from customers and ability to perform on your website. It also convinces them you are an expert (someone they can trust), so they want to buy your products.

Do you have a corporate blog? Blogging is as popular as ever and is an effective, dynamic tool to use. When you are looking for more ways how to increase website traffic for free, getting on the blog train is a no-brainer.

Blogging will work the best for you and drive organic traffic when you are consistent, targeting pain points, and making your posts stimulating and engaging. Incorporate different types of media in your blogs including video, gifs, infographics, photos, and even embedded tweets when appropriate. Blog readers are also most active in the morning — so be strategic in scheduling times for publishing to expand your reach as much as possible.

quality content helps to increase organic website traffic

Photo courtesy of Onlinegrowthsystems.com

Drive organic traffic by going the extra mile:

5. Reaching Out for a Response

Which scientific law applies so perfectly to digital marketing? For every action, there’s an equal and opposite reaction. Thus if there is no reaction, you have not applied the right action. When you aren’t getting the desired volume or quality of organic website traffic, remember that you are a person who has the ability to reach out and connect with other people, one on one. Going the extra mile to get those responses can bring a wealth of opportunities in quality lead generation — resulting in the achievement of company goals across business verticals.

Many who are trying to build an online reputation and increase traffic to their website do so by keeping these online networking tips in mind…

Building an outstanding online Authorship profile
Answering questions in Quora or niche forums
Setting up drip email campaigns and/or automatic responses
Securing strategic partnerships and guest posts
Getting to know industry influencers

Networking with the right people in your industry is a powerful means to advance your company forward to reach new goals. Some companies have had much success in working in collaboration with industry influencers. If you establish a strong working relationship with them, it can turn into a very reciprocal one online where you can each share blogs, articles, social media posts, etc.

It’s important not to just solicit them to share your information. You can turn people off quickly if it tends to be one-sided and a “Here is what I would like you to do for me” type of communication pipeline. Industry influencers have a lot of power when it comes to building customer loyalty, but they also have a lot of power to break that bond that as well.

Be smart, helpful, and conscientious when reaching out for a response with all types of strategic partners and you will see the stats of the organic traffic rise.

social influencers impact organic website traffic

Photo courtesy of Buyapowa.com

Make it easy for your target audience to find you:

6. Social Bookmarking & Indexing

Once you start publishing quality content, you’ll want to give it a boost. Want to increase website traffic free? Instead of paying for ads, increase your organic website traffic by bookmarking posts and indexing pages yourself. Using these websites allows you to add keyword tags to content so that others can easily access related articles with a search. This also helps to build better backlinks and climb in search engine ranks.

Popular social bookmarking tools include:

Social bookmarking tools can be used to create libraries of information that are organized, sorted, and tagged with the most relevant keywords. For example, if you own a restaurant or company that focuses on a particular type of food product, you could bookmark content with recipes that you can share later. This is wonderful for seasonal content. Regardless of your industry, social bookmarking is an efficient and effective digital marketing technique.

social bookmarking to increase organic traffic

Photo courtesy of Brandwatch.com

Manage your links wisely:

7. Build a Reputable Backlink Profile

You should uncover the difference between a good link and a bad link to build a strong backlink profile. Securing links from high domain authority websites assures that your company receives a boost for each link. This is called a “good link”. However, any link that is from a low domain authority source or unreputable location may actually lower your search engine ranks.

Therefore, it’s best to build a profile of backlinks from high-quality, related pages to drive organic website traffic. One of the best ways to do this is to seek out more powerful industry influencers. Be proactive and perform this task on a regular basis. Perform web searches and dig deep into various social media platforms to find those high-quality related pages and trusted promoters.

When was the last time that you performed a comprehensive edit of the links on your website? This is an overall best practice when it comes to optimizing the performance of your backlinks as well as your keywords. It’s also a great way to find broken, useless links! Broken links are a major turn-off (and tune-out) to potential customers.

backlinks are important to increasing organic traffic

Photo courtesy of Pixelproductionsinc.com

Start Driving Traffic to Your Site

If you’re serious about getting your website noticed and driving more leads, start using these seven digital marketing methods today. Choose one, or two, and get to work. Start building out your strategy and plan and hit the ground running. As you begin to see growth, add a couple more to your strategy. You’ll see the benefits in no time!

Still waiting to reach more customers online? Need more strategies on how to effectively increase traffic to your website?

Increase organic traffic now with better digital marketing. Learn more about our marketing programs and contact Oyova today — a website design & digital marketing agency in Tampa/St. Petersburg.

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