Blogging for Business: A Guide to How It Benefits Your Company

Blogging for business is a central part of a company’s marketing strategy. If you haven’t made it a priority, it’s time to reconsider.

Curious about the benefits? We’ve prepared a handy guide to the benefits of blogging for business to get you motivated — and heading in the right direction.

Why Your Business Should Be Blogging

The days of relying on traditional marketing strategies are long gone. Since the advent of the internet, companies have had to drastically adjust how to grow their customer base and enhance their brands.

Business blogs serve as an incredibly helpful tool to bring potential customers to you instead of having to go out in search of them all the time. They are a type of inbound marketing that attracts new leads while providing added value to the reader.

Well-crafted content, delivered on a consistent basis, is a heavyweight when it comes to inbound marketing. That’s why companies, across industries, choose to blog for business.
Let’s do a deep dive into the benefits.

Top Benefits of Business Blogging

Drives More Traffic to Your Website

Your website is your home base on the internet. Yes, social media platforms continue to be a key component of a company’s marketing efforts, but it’s your home base that is the lead engineer of your success online.

When you have a blog on your website, you are frequently adding new, relevant content that motivates existing customers to come back again and again while providing ongoing incentives for new customers to discover why you are special.

Getting more visitors to your website = more likelihood of a purchase of your goods or services.

Provides a Platform to Showcase Your Industry Expertise

Business blogs can act as a megaphone for your knowledge in your prospective field. Since the internet is the go-to resource when people need a question answered, having blogs on your website that provide valuable information relevant to your industry is smart marketing.

For example, if you are a paint manufacturer, posting business blogs about decorative painting techniques such as sponging or color washing provides practical information to your viewers.
If you own a boutique clothing store, blogging about current fashion trends that you have in stock, or will be having soon, can spur excitement and propel sales.

Improves Visibility on Search Engines

Rankings matter. Period.

Why would you choose not to take advantage of a strategy to improve your visibility?

Blogging for business, when done right, can make a huge difference in your rankings. It takes effective writing skills and targeted relevant keyword placement. Do your keyword research and your search engine optimization (SEO) efforts can really pay off.

Blogs can even get you on that coveted 1st page of search results.

Doesn’t that sound quite attractive?

Increases Your Brand Awareness

This is another biggie.

Your customers need to be able to recognize – and remember – your brand. They also need to be able to connect images to the products or services you sell.

There is so much latitude with business blogs to be able to increase your brand awareness. A primary way to do this is to have a dynamic header image for your blog content related to your brand. Whether you include an image of a certain product or product line, your logo, a real or fictional spokesperson (Think Flo from Progressive), or other vibrant graphics, memorable imagery with relevant content packs a lot of power.

Be willing to be creative. Yet always stay in alignment with the tone of your brand.

Own a pest control company? Start an advice column from Super Joe the Pest Control guy (or whatever mascot you may have). The dangers of cookie crumbs left on the counter – Oh My!

Run a candle-making business? Showcase varying products with your logo/branded packaging and blog about wellness and date nights at home. Craving the smell of lavender through such intriguing words and images…

Nike’s swoosh and Chick-Fil-A’s “C” chicken were born first in the singular mind of a crafty graphic designer. Now, it only takes a millisecond to recognize what those images mean.

Builds Trust in Your Company

People are often picky about how they are willing to spend their money. Do they have confidence that your product or service is well-made or effectively delivered?

Can they depend on you to take care of their needs?

With strategic business blogs, you can help to build trust in your company and overall brand. Offering your viewers valuable content is a great way to do that.

Write about common challenges in your industry – and what you do to address them. Give them pertinent information to frequently asked questions. Share relevant news stories that affect readers and their families.

If you are a manufacturer of bed linens, blog about how to fold a fitted sheet. Bonus points for including a video.

If you sell any type of healthcare product or service, write about Covid-19.

With trust comes loyalty. And that’s great for your business and provides peace of mind for your customers.

Drives Conversations

Ever heard the Bonnie Raitt song, “Give Them Something to Talk About”?

Its melody and chorus are infectious.

Conversations are powerful tools when it comes to growing a business. People love to have something to talk about – whether it’s love, their favorite comfort foods, or other things that are important to themselves and their families. (Quite possibly something that you sell).

Do you sell door locks? People always want to talk about safety. I had a break-in – what should I buy?

Do you see smart doorbells? Nobody wants their packages swiped. But how do those things work?

Blogging for businesses can start a lot of important conversations that steer viewers/potential customers in your direction.

Increases Ever-Sought-After Leads

Ah, lead generation.

Love it or hate it – it’s a crucial part of achieving your business goals.

When you have well-written, strategic business blogs rolling down the tracks on a consistent basis, the leads will inevitably increase. It may take a little time, especially when you first launch one on your site, but when it’s up and chugging and gets over that first hill to elevated exposure, your viewers will be really glad to see you.

One of the biggest challenges is to keep it up.

Don’t quit.

The more consistency, the higher the reward.

With all of the benefits listed in this guide, it seems silly not to try.