How to Build the Best Attorney Website

Creating a compelling online presence as an attorney is essential in today’s digital age. In this guide, we’ll delve into the art of building the ideal attorney website, focusing on key strategies to captivate visitors, convey expertise, and ultimately convert leads into clients. Let’s explore how to build the best attorney website.

First Impressions are Important

In our fast-paced world, first impressions are more important than ever. It’s important to use those valuable first few seconds a visitor spends on your website to capture their attention and present yourself as excellently as possible.

• Create a landing page that’s simple, professional, showcases your distinct personality, and directs visitors straight to the information they need, such as your practice areas and contact information.
• Focus on implementing efficient page navigation that allows your visitors to move around your site quickly and easily and reach the pages they need to access.
• Present your contact information in a place that’s always easily accessible (i.e., your website menu), and offer multiple contact methods for your visitors to reach you.
• Make your website mobile-responsive so that visitors receive a good impression of you whether they access your page from a computer or a mobile device. The use of mobile devices to access the internet has consistently increased in recent years, and therefore having a mobile-responsive website for your mobile visitors has also grown increasingly important.

Be Informative and Persuasive

When designing your attorney website, be sure to offer all the information your potential clients may need and tell your visitors why you stand out from your competitors. Why should they go with you?

• Be unique and creative (but don’t sacrifice simplicity and familiarity). Add a touch of personality and creativity to make your attorney website stand out from the cookie-cutter website designs of your competitors. However, don’t overdo it! People tend to favor familiarity and simplicity in website designs, allowing people to quickly and easily understand and navigate your site. Don’t let your creative flair impede the effectiveness of your website by preventing viewers from easily accessing and navigating it. Find the perfect balance between effectiveness and creativity.
• Don’t overcrowd your web pages with images and information, as this can deter visitors and hamper the effectiveness of your website’s design. Instead, take advantage of your web pages’ white space to direct visitors’ attention toward important information that may help persuade them to contact you.
• Be clear about your practice areas; tell your visitors exactly what legal areas you specialize in and what specific legal issues you can help them with, which helps ensure that only potential clients with problems you can help them with reach out to you, saving both you and them time and effort. It’s important to specify your services on your landing/home page and include links in your website’s menu to pages explaining each area of practice. Specifying your practice areas is vital to creating your ideal first impression on your website visitors.
• Incorporate call-to-action (CTA) buttons throughout your website, ideally on every page. Utilizing CTAs is an excellent way to encourage potential clients to reach out to you, and implementing buttons to simplify the process only improves their effectiveness. Make sure they are visible and place them in areas where visitors would be expected to take the action they perform.

Make Your Attorney Website Professional and Accessible

Conveying a professional tone and ensuring ADA compliance throughout your attorney website, not just in textual content but in images and videos as well, is essential to convincing potential clients that you’re the right fit for them.

• Include professional photographs and images on your website to capture the interest of your visitors, keep them on your website, and communicate a tone of professionalism. Avoid stock photos, which tend to have the opposite effect; instead, include relevant, authentic images to build trust with your visitors. Consider working with a professional photographer to build a collection of professional, authentic photos to include on your website.
• Use videos on your site to improve lead generation and conversion rates, retain your visitors’ attention, and build trust between you and your potential clients by allowing them to hear from you in a way that photos and text can’t capture.
• Focus on optimizing the readability of your attorney website. Use simple and not-too-small fonts, typography, and white space to visually separate paragraphs on your site and small paragraphs and bullet points to make your text easily scannable. Visitors often scan through websites to find the information they need, so making your text easy to scan is quite beneficial.
• Ensure your website is accessible to those with disabilities, as not only is website accessibility mandated by the Americans with Disabilities Act (ADA) but doing so will also allow your site to be reachable and usable by a much wider audience. The Web Content Accessibility Guidelines (WCAG) provide useful guidance on implementing accessibility in website design.

Get Assistance from Web Design Professionals

By now you should know how to build the best attorney website. Investing in a well-designed and informative attorney website is crucial for building an online presence and attracting potential clients. To ensure your website is optimized for success, consider Oyova’s website design services.

Our website design and web development services are designed to effectively and professionally introduce you to your visitors and set you apart from your competitors, from your landing page all the way to your call-to-action buttons.

We’ve transformed attorney websites before, and our team of dedicated experts is ready to take your website to the next level as well.

Contact Oyova today to learn more about how we can elevate your attorney website.