Golden Key Law Group, PLLC

Law Firm Background

Golden Key Law Group, PLLC, represents clients in family law. They pride themselves on having experience and passion, working with clients to develop a plan of action tailored to their goals. They understand that every case is unique and requires creative approaches to obtain a solution that maximizes results while minimizing legal costs.

Summary

Charis Campbell of Golden Key Law Group, PLLC, came to us in 2018. She needed to understand why her marketing wasn’t working. At the time, her law firm spent thousands of dollars a month on PPC, legal directories, and other 3rd party agencies. This spending resulted in no cases, and no tracking system had been set up to record any other type of results. In all accounts, she was throwing money away and needed an immediate solution.

goldenkeylawgroup.com

Goals

• Develop a plan of action to ensure marketing efforts would turn invested dollars into actual cases.
• Track spending and show results.
• Review current marketing efforts to determine which would be worth investing in and which would not.

Our Approach

• Gain an understanding of current marketing efforts to see why it wasn’t working.
• Review the website to see if it was properly set up to convert traffic and determine how we could make it better.
• Conduct market research, review competitor efforts, and determine a budget.

Our Solution

• Build and deploy a strategy that would increase website traffic.
• Conversion optimized the website and Google Ads with offers and calls to action.
• Properly set up accounts and systems for tracking website traffic, calls, and form fills from the website and all marketing campaigns.

Key Takeaway

Golden Key Law Group, PLLC was spending thousands of dollars per month and not getting a single case before we began working with them. Today they have an average return of 12X – 15X what they spend.

Results