Wenzel Fenton Cabassa P.A.

Wenzel Fenton Cabassa, P.A. is a Tampa-based employment law firm dedicated to defending employees facing unlawful workplace practices. Their reach extends beyond Florida and into the lower southeastern states. Focused exclusively on employee representation, they sought to become Florida’s largest and most authoritative employment law firm.

Objectives

When Wenzel Fenton Cabassa P.A. came to us in 2013, their goal was to become the largest employment law firm in Florida that represents employees only. The firm sought to enhance its digital presence, attract and educate potential clients, and implement a data-driven marketing strategy to maximize case acquisitions and return on investment (ROI).

Client Goals

• Grow the law firm from a single location with three attorneys into Florida’s largest employment law firm.
• Establish the firm as the go-to authority for employment law.
• Achieve a 10X ROI through SEO, Google Ads, and web development.

Challenges Faced

• Limited brand awareness and online presence.
• Difficulty reaching potential clients across Florida and beyond.
• Need for a highly optimized website to support educational content and client acquisition.

Solution

Oyova implemented a multifaceted solution that utilized cutting-edge website development, targeted marketing campaigns, and strategic SEO integration to accomplish Wenzel Fenton Cabassa, P.A.’s goals.

Website Design

• Developed a sleek, professional, and SEO-optimized website that offers the educational content employees seek.
• Designed with an intuitive layout to provide easy access to educational content and legal resources.

Functionality

• Integrated an extensive library of legal resources to educate employees on their rights.
• Optimized contact forms and lead capture mechanisms to increase client inquiries.

Technology

• Utilized a robust CMS for easy content management and updates.
• Implemented advanced SEO strategies to improve organic search visibility.
• Integrated Google Ads and analytics for performance tracking and lead generation.

Process

• Strategy & Research: Conducted in-depth market analysis to determine key areas and locations of opportunity.
• Development & SEO Implementation: Built an SEO-optimized website to drive organic traffic and engagement.
• Marketing & Outreach: Launched targeted digital marketing campaigns to boost visibility and credibility.

Testing and Quality Assurance

• Conducted rigorous UX testing to ensure seamless navigation and functionality.
• Monitored site performance and made data-driven adjustments to maximize lead generation.

Results

Wenzel Fenton Cabassa, P.A. achieved substantial growth in online visibility and client acquisition through strategic website development, SEO, and digital marketing. Increased traffic, higher conversion rates, and a stronger reputation solidified the firm’s position as a leading employment law authority.

• Thousands of Cases Generated: SEO and digital marketing strategies drove significant case growth.
• Increased Website Traffic: Enhanced online visibility led to a substantial rise in organic visitors.
• Higher Conversion Rates: Optimized lead generation tactics resulted in more client consultations.

Oyova doesn’t just create a pretty website, but also one that gets traffic.

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